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Lancashire Firm Benefits From Growth In Asia




Lancashire Firm Benefits From Growth In Asia

VetPlus, a division of the Tangerine Group, has seen so much growth in the Asian market that it has opened up an office in Malaysia to support its distributors.

The leading nutraceutical manufacturer has recruited Chee Mun Loh as Asia Pacific sales manager from one of the world’s largest animal health companies Zoetis, to operate exclusively in the region. The appointment comes after considerable growth over the last 10 years in a number of markets, including South Korea, Thailand and Hong Kong, driving the need for a permanent VetPlus presence in Asia.
   
Chee Mun Loh commented: “This is an exciting time for VetPlus. Asia is a large and diverse market with an emerging middle class and strong growth forecasts. People here absolutely love their pets and spend more on them than in the UK.

“VetPlus is also a recognised brand across Asia and our office here will help to reinforce that position and aid further growth.”

Neil Pullar, International Sales Director for VetPlus added: “Our success lies in the fact we manufacture to the very highest standards, only sell through vet practices and have a global pricing policy. We have some exceptional success stories in the Asia Pacific region and exports are continuing to grow. This is a great opportunity and we are all looking forward to opening new markets.”

The Tangerine Group’s wide portfolio of animal health and wellbeing products has helped it reach an annual turnover approaching £20 million with a staff of 150. The company has grown both organically and by acquisition over the past 16 years and now has 11 limited companies within its three divisions: Veterinary, Farming and Equine including wholly owned subsidiaries in Ireland, Spain and Germany.






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