An award-winning Liverpool health & beauty business has diversified with new technology and added a pioneering laser hair removal service to its salon.
Popular Liverpool entrepreneur Simon Nezri who founded Simon Alexander Hairdressing Studio in Childwall also travels the globe promoting his own brand of cosmetics salon products and is constantly seeking innovations to expand the business.
He said: "My passion for looking after people’s hair is just as fresh if not more so after two decades in the industry. So many loyal customers have asked if we were able to offer the service that it made sense to invest."
Nezri told Entirely North West that he has invested a substantial five figure sum in the mutually award-winning Soprano Laser Hair technology because of the feedback from time poor clients.
"It's estimated that a typical client would need just 4-6 treatments in a lifetime, spend 6 hours in total having these pain-free treatments, leaving them with sustainably smooth skin and without the expense, ineffectiveness and time associated with the shaving alternative!"
Nezri has been able to expand the brand after business and real life partner Deborah agreed to come on board and bring a further layer of talent to the company.
"It's really exciting to have Deborah in the business. I know i'm biased but her warm personality and gregarious nature alone will add so much to Simon Alexander."
"It's estimated that a typical client would need just 4-6 treatments in a lifetime, spend 6 hours in total having these pain-free treatments..."
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